Category Archives: Marketing your Yoga Business

Help, I’m a yoga teacher – and so is everyone else!

If there’s one word that makes a yogi feel uneasy, it’s ‘competition’ – and we’re not talking about the annually debated Yoga Asana Championships. We’re talking about the fast-growing amount of competition in the yoga teaching world.

David La Spina for The New York Times

David La Spina for The New York Times

According to the latest 2016 Yoga in America Study, for every yoga teacher in the States, there are currently two people doing a yoga teacher training – and another two who are interested in doing so. Comparative statistics for the rest of the world aren’t readily available, but if other American trends are anything to go by, the rest of the world is following suit shortly. Continue reading

5 Things to Know Before Opening a Yoga Studio

Open for Business

Jules Barber recently quit her 9-5 job, packed her bags and hopped on a flight to a small island in the Gulf of Thailand to take over a struggling yoga studio… here’s what she wished she had known before embarking on that adventure! Take it away Jules:

Though I had over a decade of other business experience, running a yoga studio came with its own unique lessons, and it wasn’t until I shared my story with several other brave yoga studio owners that I realised: most of us had dealt with the exact same obstacles and wish someone had prepared us for them beforehand…

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Making Money as a Yoga Teacher

Tree Pose

Money doesn’t grow on Tree Pose!

Erin Aquin has been teaching yoga a long time. In this guest post she writes about that all important taboo that yoga teachers love to hate and hate to love: $money$. Take it away Erin!

New teachers or people who are considering a teacher training often ask me if it’s possible to make a good living as a Yoga Instructor. Many yoga teachers will fire back with a definitive “no, it is not!” But I disagree: it is possible. Certainly, there are things in the yoga world as it exists today that do make it difficult, but with the right tools you can earn a comfortable living by teaching yoga… Continue reading

10 Tips to Organize a Successful Yoga Retreat or Holiday

Yoga RetreatMany yoga teachers dream of taking a group of people to a beautiful destination to teach them some yoga while enjoying a relaxing and wonderful holiday. What better way to make money and have fun whilst doing what you love? If you’ve been contemplating running your first Yoga Retreat, here are 10 tips to get you started by Vidya Heisel, who’s got tons of experience:

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